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Free Night of Theater 2008
Managed by The City of Dallas Office of Cultural Affairs and presented in conjunction with Theatre Communications Group (TCG), Free Night of Theater 2008 offered Dallas theatergoers nearly 5,000 free tickets to more than 25 Dallas-area theaters. Dallas was one of 120 communities across the country participating in the event, which campaigns to attract new audiences to live theatrical performances.

Learn more about the history of Free Night
Free Night 2008 on KERA's Art&Seek - 1: Listing | 2: Report | 3: Roundup
Free Night on Facebook - National | Local
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2008 Participating Theatres:

Free Night of Theatre History:

Free Night of Theater was conceived at TCG’s National Conference in 2003 as a way to remove perceived barriers that have historically prevented audiences from attending not-for-profit theater. The program was piloted in 2005 in three cities; Philadelphia, San Francisco and Austin. That year over 150 theatre companies welcomed nearly 8,000 theatergoers of which an estimated 80 percent were attending the theatre for the first time. Since 2005 the program has grown tremendously. In 2008, the fourth year for Free Night, the program will include over 600 theatre companies in over 120 cities and will provide an estimated 75,000 tickets. Recent attendance research gathered by Shugoll Research reports that 41 percent of 2007's Free Night patrons returned and purchased tickets to another performance at the same theatre following their Free Night experience. In fact, 80 percent of attendees to the 2007 program reported that they had attended live theatre somewhere since Free Night.